教育背景
2013.9-2018.11諾丁漢大學，市場營銷，博士
2011.9-2012.12 斯旺西大學，管理（金融），碩士
2007.09-2011.06陝西師範大學，旅遊管理，本科
其中2010.09-2011.06斯旺西大學，傳媒，交換生
工作經曆
2023.01-至今，365英国上市官网在线旅遊學院， 副教授
2019.03 365英国上市官网在线旅遊學院，講師
開設課程
研究方法、可持續旅遊、旅遊目的地管理
科研項目（主持）
1. 海南省哲學社會科學規劃課題： 構建海南“海外輿論生态圈”網絡意見領袖的識别與應用研究，2021
2. 海南省自然科學基金： 海南紅色文化網絡營銷研究, 2021
3. 365英国上市官网在线科研啟動項目： 探究政府旅遊信息網站的建設與完善, 2019
發表論文 (第一/通訊作者)
[1] Han, W., Wang, Y., & Scott, M. (2021). Social media activation of pro-environmental personal norms:
an exploration of informational, normative and emotional linkages to personal norm activation. Journal of
Travel & Tourism Marketing, 38(6), 568-581. (SSCI, IF 8.178)
[2] Han, W., Liu, W., Xie, J., & Zhang, S. (2022). Social support to mitigate perceived risk: moderating
effect of trust. Current Issues in Tourism, 1-16. (SSCI, IF 7.578)
[3] Han, W., Wang, J., Zhang, S., & Zhang, T. (2022). Chinese cultural values influence residents' sense of
empowerment at sustainable tourism destinations. Social Behavior and Personality: an international
journal, 50(2), 1-15. (SSCI, IF1.183)
[4] Wang, Y., & Han, W.* (2022). The influence of destination promotion videos on residents’ sense of
empowerment and support for tourism. SAGE Open, 12(3), 21582440221106730.（SSCI, IF 2.100）
[5] Han, W., Wang, Y., Zhang, S., & Jiang, Y. (2022). Internalizing Social Norms to Promote
Pro-environmental Behavior: Chinese Tourists on Social Media. Journal of China Tourism Research,
1-24.
[6] Han, W., Y, Tang., & J. Wang. (2022) The effect of identity salience on residents’ engagement with
place branding during and post COVID-19 pandemic. Sustainability, 2022.12，published online
(SCI/SSCI, IF 3.889)
[7] Han, W., McCabe, S., Wang, Y., & Chong, A. Y. L. (2018). Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?. Journal of Sustainable Tourism, 26(4), 600-614. （SSCI, IF 9.470）
[8] Han, W (2014). An Exploration of social medias impact on Chinese young behaviour.Global Tourism
& Hospitality Co nference and Aisa Tourism Forum, Hong Kong,2014, 5.15-5.18, 會議論文
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