教育經曆

2013/10-2017.05，新西蘭懷卡托大學，旅遊管理專業，博士

2012/07-2014.04，新西蘭懷卡托大學，旅遊與酒店管理專業，碩士

2008/09/-2012/07，東北财經大學，旅遊管理專業，學士

工作經曆

2023/12-至今，365英国上市官网在线，365英国上市官网在线，教授

2020/07-2023/12，365英国上市官网在线，旅遊學院，教授

2016/09-2020/06，奧克蘭理工大學，旅遊與酒店學院，助理研究員

開設課程

旅遊前沿問題、旅遊消費者行為、質的研究方法

學生指導

我的承諾：隻要你真的努力（不是假裝努力），願意為你花時間和投入資源。

我的期待：人品好、踏實、願意學習、善于溝通的學生。

名額緊缺，歡迎有意向的同學盡早聯系。

科研項目（主持）

1. 海南省“南海新星”哲學社科人才項目：“雙碳”目标對海南旅遊業綠色低碳轉型的賦能機制與實現路徑研究，2023-08至2026-08，項目主持人之一（團隊項目）

2. 海南省自然科學基金：數字文旅中社會臨場感對文旅消費意願的影響及作用機理研究—基于具身認知視角（項目編号：623RC444），2023-03至2026-02，項目主持人

3. 海南省哲學社會科學規劃課題：消費者體驗視角下的海南數字文旅高質量發展機制研究（項目編号：HNSK(ZC)22-150），2022-06至2022-12，項目主持人，結題。

4. 海南省自然科學基金：國際旅遊消費中心建設背景下遊客購物決策與行為研究（項目編号：721QN223），2021-09至2024-06，項目主持人

5. 365英国上市官网在线科研啟動項目：海南自由貿易港建設背景下遊客消費行為研究（項目編号：kyqd(sk)2109），2020-07至2025-07，項目主持人

榮譽與獎項

1. 2024–365英国上市官网在线優秀本科生畢業論文指導老師

2. 2024–365英国上市官网在线優秀本科生學業導師

3. 2024–EMERALD AWARDS (傑出論文獲勝者)

4. 2023–365英国上市官网在线旅遊與公共管理學院年度考核優秀員工

5. 2023–365英国上市官网在线旅遊與公共管理學院優秀共産黨員

6. 2022–優秀本科生畢業論文指導老師

7. 2019–奧克蘭理工大學新興學者

8. 2018–Tourism Management期刊傑出審稿人

學術論文（第一作者或通訊作者）

1. Chen, N., Li, F*., & Ma, J (學生). (2025). Dual identity and ambivalent sentiment of border residents: Predicting border community support for tourism development. Tourism Management, 106, 105000. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

2. Li, F., & Ma, J* (學生). (2024). The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery. Tourism Management, 104, 104919. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

3. Li, F., & Ma, J* (學生). (2023). The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes. Tourism Management, 98, 104772. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

4. Su, Q (學生)., & Li, F*. (2024). Influence of time metaphor and destination image proximity on tourist responses. Tourism Management, 105, 104942. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

5. Su, Q(學生)., & Li, F*. (2023). How cute mascots affect relationships with tourism destinations: A moderated mediation model. Tourism Management, 99, 104782. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

6. Ma, J (學生)., & Li, F*. (2023). How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement. Tourism Management, 95, 104664 (SSCI, Q1, AJG4星期刊，FMS: A級期刊)

7. Li, F*, & Ryan, C. (2020). Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice. Tourism Management, 76, 103947. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

8. Li, F*. (2019). Imaginative Communities: Admired Cities, Regions and Countries, R. Govers (Ed.), Reputo Press, Antwerp (2018), 158pp., (Pbk), £23.53 ISBN: 9789082826524, (Hbk.), £40.17 ISBN 9789082826500. Tourism Management, 72, 413-414. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

9. Li, F., & Ryan, C*. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

10. Li, F., & Su, Q* (學生). (2024). Influence of awe on tourism activity preferences. Annals of Tourism Research, 107, 103793. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

11. Ma, J (學生)., & Li, F*. (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

12. Shang, Y (學生)., & Li, F* (2024). How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia. International Journal of Hospitality Management, 116, 103624. (SSCI, Q1, AJG3星期刊，FMS:B級期刊)

13. Su, Q (學生)., & Li, F*. (2022). Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels. Journal of Sustainable Tourism, 1-24. doi:10.1080/09669582.2022.2159420. (SSCI, Q1, AJG 3星期刊，FMS:B級期刊)

14. Ma, J (學生)., & Li, F*. (2024). Watching performing arts encourages proenvironmental hotel choices: a moderated mediation model. International Journal of Contemporary Hospitality Management, ahead-of-print(ahead-of-print). doi:10.1108/IJCHM-06-2023-0791 (SSCI, Q1, AJG 3星期刊，FMS:B級期刊)

15. Guo, Q., Zhu, D., Lin, M.-T., Li, F*., Kim, P. B., Du, D., & Shu, Y. (2023). Hospitality employees’ technology adoption at the workplace: evidence from a meta-analysis. International Journal of Contemporary Hospitality Management, 35(7), 2437-2464 (SSCI, Q1, AJG 3星期刊，FMS:B級期刊)

16. Li, F*., Zhu, D., Lin, M.-T., & Kim, P. B. (2024). The Technology Acceptance Model and Hospitality and Tourism Consumers’ Intention to Use Mobile Technologies: Meta-Analysis and Structural Equation Modeling. Cornell Hospitality Quarterly, 19389655241226558. doi:10.1177/19389655241226558(SSCI, AJG 2星期刊，FMS:B級期刊)

17. Guo, Q., Zhu, D., Li, F*., Wang, X., & Shu, Y. (2022). Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling. Journal of Hospitality & Tourism Research, doi:10.1177/10963480221108906 (SSCI, AJG 2星期刊，FMS:B級期刊)

18. Li, F., Zhang, G*., & Liu, Y. The lonely traveller’s mind: exploring the influence of loneliness on revisit intention. Current Issues in Tourism, 1-16. doi:10.1080/13683500.2024.2320855(SSCI, AJG 2星期刊，FMS:B級期刊)

19. Wang, L., Guo, Z., Li, F*., & Xu, X (2024). Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest. Current Issues in Tourism, 1-20. doi:10.1080/13683500.2024.2309165 (SSCI, AJG 2星期刊，FMS:B級期刊)

20. Li, F., & Zhou, Z* (學生). (2023). How does travel social media influencer humour influence viewers’ visit intention? Current Issues in Tourism, 1-17. doi:10.1080/13683500.2023.2291114(SSCI, AJG 2星期刊，FMS:B級期刊)

21. Shang, Y (學生)., Li, F*., & Su, Q (學生). (2023). The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: a technology threat avoidance perspective. Current Issues in Tourism, 26(19), 3209-3230. (SSCI, AJG 2星期刊，FMS:B級期刊)

22. Xu, X.., Xue, K., & Li, F*. (2022). The effect of price perception on tourists’ relative deprivation and purchase intention. Current Issues in Tourism, 1-17. doi:10.1080/13683500.2022.2150153. (SSCI, AJG 2星期刊，FMS:B級期刊)

23. Li, F., & Su*, Q (學生). (2022). The roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets: an application of a model of goal-directed behaviour. Current Issues in Tourism, 25(14), 2322-2337 (SSCI, AJG 2星期刊，FMS:B級期刊)

24. Li, F., He, C., & Qiao, G*. (2021). Attributes that form romantic travel experience: a study of Chinese Generation Y tourists. Current Issues in Tourism, 24(15), 2130-2143. (SSCI, AJG 2星期刊，FMS:B級期刊)

25. Ma, J (學生)., & Li, F*. (2023). Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. Journal of Retailing and Consumer Services, 70, 103160. (SSCI, AJG 2星期刊)

26. Li, F., & Ma, J*(學生). (2024). The interaction effect of time metaphors and destination-related user-generated content appeal on visit intention: A construal-level perspective. Tourism Management Perspectives, 54, 101315. (SSCI，AJG 2星期刊)

27. Li, F., & Zhang*, G. (2021). Border resident perceptions of sanctions and tourism: A case study of North Korea. Tourism Management Perspectives, 38, 100821. (SSCI，AJG 2星期刊)

28. Li, F., & Wang, B*. (2020). Social contact theory and attitude change through tourism: Researching Chinese visitors to North Korea. Tourism Management Perspectives, 36, 100743. (SSCI，AJG 2星期刊)

29. Li, F*. (2020). Understanding Chinese tourists’ motivations of sharing travel photos in WeChat. Tourism Management Perspectives., 33, 100584. (SSCI AJG 2星期刊)

30. Li, F., & Zhou, Z*(學生). (2023). The interaction effect of endorser type and destination stereotype on destination evaluation. Journal of Travel & Tourism Marketing, 40(9), 878-893. (SSCI, AJG 2星期刊)

31. Li, F., & He*, X (學生). (2023). The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment. Journal of Travel & Tourism Marketing, 40(4), 294-309. (SSCI, AJG 2星期刊)

32. Ma, J (學生)., & Li, F*. (2022). Effects of psychological distance and social influence on tourists’ hotel booking preferences. Journal of Travel & Tourism Marketing, 39(4), 394-411. (SSCI, AJG 2星期刊)

33. Li, F., Su*, Q (學生)., & Ma, J (學生). (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement. International Journal of Tourism Research, 25(1), 109-122. (SSCI, AJG 2星期刊)

34. Qiao, G., Li, F*., Xiao, X., & Prideaux, B. (2022). What does tourism mean for Chinese rural migrant workers? Perspectives of perceived value. International Journal of Tourism Research, 24(2),227–239. (SSCI, AJG 2星期刊)

35. Qi, H., Li, F*., & Ka, X. (2020). Beyond traveling and working: Place attachment of the Chinese local working tourists. Tourist Studies, 20(3), 371-388. (SSCI, AJG 2星期刊)

36. Li, F., Shang, Y* (學生)., & Su, Q (學生). (2023). The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness. Tourism Review, 78(1), 122-141. (SSCI)

37. Ma, J (學生)., Li, F*., & Shang, Y (學生). (2022). Tourist scams, moral emotions and behaviors: impacts on moral emotions, dissatisfaction, revisit intention and negative word of mouth. Tourism Review, 77(5), 1299-1321. (SSCI)

38. Li, F, Ma, J (學生)., & Tong*, Y. (2022). Livestreaming in tourism: What drives tourism live streamers to share their travel experiences? Tourism Review, doi.org/10.1108/TR-09-2021-0420 (SSCI)

39. Li, F., Su, Q (學生)., Guan, J., & Zhang, G*. (2023). Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price. Journal of Hospitality and Tourism Management, 56, 482-492 (SSCI)

40. Shang, Y (學生)., Li, F*., & Ma, J (學生). (2022). Tourist gaze upon a slum tourism destination: A case study of Dharavi, India. Journal of Hospitality and Tourism Management, 52, 478-486. (SSCI)

41. Lam, I. K. V., Dioko, L. A. N., & Li, F*. (2022). Evolving self-conceptions of Chinese travellers suggested by their travel photo-sharing behaviours. Journal of Hospitality and Tourism Management, 52, 331-340. (SSCI)

42. Qi, H., & Li, F*. (2021). Travelers’ emotional experiences during the COVID-19 outbreak: The development of a conceptual model. Journal of Hospitality and Tourism Management, 47, 389-397. (SSCI)

43. Li, F., Wen, J., & Ying*, T. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management, 9, 104-111. (SSCI)

44. Li, F*., & Ryan, C. (2015). Chinese Tourists' Motivations and Satisfaction of Visiting North Korea. Asia Pacific Journal of Tourism Research, 20(12), 1313-1331. (SSCI)

45. Li, F*. (2020). Factors Influencing Chinese Students’ Choice of an International Branch Campus: A Case Study. Journal of Studies in International Education, 24(3), 337-351. (SSCI)

46. Li, F., Qi, H*., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism, 29, 100286. (SSCI)

47. Li, F., & Qi, H*. (2019). An investigation of push and pull motivations of Chinese tourism doctoral students studying overseas. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 90-99. (SSCI)

48. Li, F*. (2020). Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat. Sustainability, 12(3), 887. (SSCI)

49. Zhang, G., Li, F*., & Guan, J. (2023). Crisis Management and the Organisational Learning of Local Travel Agencies: Lessons Learned from the COVID-19 Pandemic. Journal of Quality Assurance in Hospitality & Tourism, 1-22. doi:10.1080/1528008X.2023.2247164 (ESCI)

50. Li, F*., Zhu, D., Lin, M. T., & Kim, P. B. (2024). A meta-analysis of tourists’ destination visits and theory of planned behavior: the moderating roles of destination scale and cultural difference. Tourism Recreation Research, 1–17. https://doi-org.1493.top/10.1080/02508281.2024.2346863(ESCI)

51. Li, F., & Zhang, L*(學生). (2023). The Influence of COVID-19 on Vocational Hospitality and Tourism Students’ Career Choices. Journal of China Tourism Research, 19(1), 74-91. (ESCI)

52. Su, Q (學生)., & Li, F*. (2023). The influence of tourists’ sensory experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment. Journal of China Tourism Research, 1-25. doi:10.1080/19388160.2023.2245963 (ESCI)

53. Li, F., & Ma. J*. (2023). Anger and contempt toward tourist scams: Relationships with perceived deception and negative word of mouth. Journal of China Tourism Research, 1-21. doi:10.1080/19388160.2023.2257870 (ESCI)

54. Qi, H., & Li, F*. (2021). Understanding the Study Experience of Chinese Tourism Doctoral Students Studying Overseas. Journal of China Tourism Research, 17(3), 341-359. (ESCI)

55. Liu, Y.-F., Zhu, Y.-B., Wu, H.-H., & Li, F*. (2024). Are there any differences in the tourists’ perceived destination image between travel e-commerce platforms and social media platforms? Tourism Critiques: Practice and Theory, ahead-of-print(ahead-of-print). doi:10.1108/TRC-05-2024-0018

56. Li, F*. (2024). The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets. Tourism Critiques: Practice and Theory, ahead-of-print(ahead-of-print). doi:10.1108/TRC-10-2023-0024

57. Li, F*. (2023). Souvenir in tourism research: a literature review and future agenda. Tourism Critiques: Practice and Theory, 4 (1/2), 15-27.

學術論文（非第一作者或通訊作者）

1. Ying, T., Tang, J., Wen, J., Ye, S., Zhou, Y., & Li, F. (2021). Traveling with pets: Constraints, negotiation, and learned helplessness. Tourism Management, 82, 104183. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

2. Ryan, C., Minghui, S., Xiaoyu, Z., Li, F., Ping, L., Jun, G., Jin, Y., & Lin, H. (2017). Illustrations of Chinese tourism research. Tourism Management, 58, 229-234. (SSCI, Q1, AJG4星期刊，FMS:A級期刊)

3. Li, Z., Li, F., & Ryan, C. (2021). Perceiving North Korea through Chinese tourists’ eyes. Tourism Review, 76(1), 150-163. (SSCI)

4. Liu, Y., Li, F., Zhang, G., & Zhang, J. (2024). Warm Hearts, Happy Lodgings: How Peer-To-Peer Accommodation Micro-Entrepreneurs Can Foster Sharing Citizenship Behavior. Journal of Hospitality & Tourism Research, 0(0). https://doi.org/10.1177/10963480241265786. (SSCI, AJG 2星期刊，FMS:B級期刊)

會議論文

1. Ma, J (學生)., & Li, F*. (2024). How Personal and Social Interactive Engagement in Tourism Rituals Can Stimulate Consumption: Interaction with Self-Construal and Self-Congruity. 2024 Asia Pacific Tourism Association Annual Conference, Macau, China. (Best Paper Award).

2. Su, Q (學生)., & Li, F*. (2024). When Timing Matters: Influence of Temporal Distance on The Persuasiveness of Recommendation Agents. 2024 Asia Pacific Tourism Association Annual Conference, Macau, China.

3. He, X., (學生)., & Li, F*. (2022). The impact of anthropomorphism level of service robots on consumers’ preferences for self-improvement products. Tourism Science Journal Annual Conference. Shanghai, China.

4. Qi, H., Li, F*., & Milne, S. (2019). Niue’s destination image: A perspective from the travel experiences of international visitors. 50th Conference of TTRA International. Melbourne, Australia.

5. Sun, M., Milne, S., & Li, F. (2017). The Chinese Market for South Pacific Island Tourism. In Third East-West Dialogue on Tourism and the Chinese Dream. Gold Coast, Australia.

6. Li, F., Wen, J., & Ying, T. (2017). Chinese tourists’ perceptions of nuclear crisis in North Korea. In C.Lee, S. Filep, J.N. Albrecht, Coetzee, W.J.L (Eds.), Time for big ideas? Re-thinking the field for tomorrow (pp. 251-258). Dunedin, New Zealand: University of Otago.

7. Wen, J., Li, F*., Ying, T., & Lockyer, T. (2016). Destination image and perceived risk of visiting Ukraine: An exploratory study of Chinese male outbound tourists. In International Society of Travel and Tourism Educators. Hangzhou, China.

8. Li, F, & Ryan, C. (2016). North Korea-Chinese tourists’ evaluation of the “Hermit Kingdom”. In 22th Annual APTA Conference (pp.5 pages). Beijing, China.

9. Lin, Y. H., Ryan, C., Gao, J., Li, F., & Lu, Y. (2016). Mobile technologies, the search for information prior to and on arrival, and impacts on tourist satisfaction: Chinese tourists and New Zealand. In 14th APacCHRIE Conference (pp. 43 pages). Dusit Thani, Bangkok, Thailand.

10. Li, F*. (2015). An exploratory study on the travel expectations of Chinese tourists in North Korea. In 18th Annual Waikato Student Research Conference (pp. 18 pages). Hamilton, New Zealand. (Best Paper Award).

11. Li, F*., & Ryan, C. (2014). Understanding Chinese tourists in North Korea: Evidence form in-depth interviews. In 11th New Zealand Tourism and Hospitality Research Conference (pp. 16 pages). Hamilton, New Zealand. (Best Paper Award).

期刊編委

1. E-Review of Tourism Research

2. Journal of Tourism Management Research

3. Tourism Review

4. Tourism Planning and Development

期刊匿名審稿人

1. Asia Pacific Journal of Tourism Research

2. Environment, Development and Sustainability

3. International Journal of Contemporary Hospitality Management

4. Journal of Retailing and Consumer Services

5. Journal of Travel & Tourism Marketing

6. Tourism Management

7. Tourism Management Perspectives

8. Tourism Review

9. Journal of Destination Marketing & Management

10. Current Issues in Tourism

11. Journal of Sustainable Tourism

12. Annals of Tourism Research

13. Journal of Hospitality and Tourism Management

14. International Journal of Hospitality Management

15. Journal of Hospitality & Tourism Technology

16. Journal of Business Research

17. Studies in Higher Education

18. Information Processing and Management